Defining Your Geographic Market: Stay Regional or Go Global? – CFH #24

You’re a big fish in a pretty big pond. But there are vast oceans to explore. Do you test the waters or not? For MSSPs who have prospered regionally, there’s a lot to be considered before expanding into new geographical territories, especially international markets. Such as: business culture differences, market preferences, regulatory factors, language barriers, and differences in cyber threat risk factors. This segment will examine these factors as well as the client’s point of view. After all, you need to figure out how to sell to them as a newcomer in a particular market.